Geekery

Ninjas unbox the new Google Nexus 1

Posted on 25. Jan, 2010 by Jake.

Ninjas are trained in ancient Eastern martial arts, not boxing.
But, while they don’t know all that much about boxing, they are very good at unboxing, as this cute new animated ad proves. If this doesn’t go viral I’ll eat my iPhone. Nice one, Google, this is the way forward if you want to promote your new phone!

Thanks to Engadget for the pic.

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Esquire’s moving magazine cover ushers in the present

Posted on 11. Jan, 2010 by Jake.

Proving themselves to be ahead of the curve when it comes to combining the old-school world of print media, or dead tree media as I prefer to call it, with the latest technology, Esquire celebrate their 75th anniversary with a magazine cover that moves.

‘The 21st Century Begins Now!’ proclaims the text on the cover proudly, just in case you were under the delusion that it started ten years ago.

The cover is the result of new technology called ‘E Ink’. Esquire are the first magazine to use such technology, and the cover is also the first example of a disposable E Ink display (the idea being that you can throw the mag away if you want to which, let’s face it, you probably don’t since it will probably become a collector’s item).

The technology adds only $2 (or R14) to the price of the mag, which has battery power that will last 90 days. 100 000 copies of the e-cover will be printed.

But enough chit chat. Seeing is believing. Check it out…

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